References

To Whom It May Concern:

I’ve had the pleasure of working with W.B. "Brad" King for several years, first 

alongside him as a reporter and subsequently as his editor for more than two years. 

Our publication’s staffing/freelance needs have changed, but I wouldn’t hesitate 

for a moment to utilize him again. 

Brad led Credit Union Journal’s technology coverage for more than six years, reporting on how mobile technology is driving shifts in consumers’ banking behavior and how blockchain, fintech and more are disrupting the financial services industry. Brad was always able to seek out 

new sources, represented our magazine at a variety of industry conferences and 

without fail filed clean, substantive copy. I believe he would be a valuable asset to any organization. 

Aaron Passman

Editor-in-Chief

Credit Union Journal 

To Whom It May Concern: 

W.B. “Brad” King has been a contributing editor and freelance writer for 

Convenience Store News for several years. Since I began working with Brad 

in 2006, I’ve been very pleased with the thoroughness of his work, the clarity

of his writing and his attention to deadlines.

Brad is one of only a handful of outside contributors that we use for our 

publication. He has quickly learned the major trends within the convenience 

and petroleum industry and this is evident in his articles for us. 

Brad has contributed both short, fast-turnaround news stories for our web site, 

as well as longer, more analytical articles for our print publication.

I look forward to continuing to work with Brad in the future. 

Sincerely,

Don Longo

Editor-In-Chief

Convenience Store News magazine

To Whom It May Concern:

I would like to recommend W.B. "Brad" King as an accomplished freelance writer. 

He is dependable, adept at interpreting a variety of subjects and subject matter, 

and is able to complete his assignments in a timely fashion. 

Brad has written numerous market survey articles about commercial 

leasing activity in the Manhattan, Westchester, Connecticut, New Jersey 

and Philadelphia markets for NY-based Office Buildings Magazine. 

He also has contributed articles on cooperative and condominium living on financial, 

legal, political and administrative/management topics for the The Cooperator and

The New Jersey Cooperator, The Chicagoland Cooperator, The South Florida Cooperator 

and New England Condominium magazine all of which are monthly real estate trade

publication for co-ops, condos and HOA communities. 

Again, I am happy to recommend Brad in any capacity.

Sincerely,

Debra A. Estock, Editor

Yale Robbins Inc.

The Cooperator/Office Buildings Magazine

To Whom It May Concern:

I've had the pleasure of managing Mr. King at two different newspapers and his work has always been topnotch. He is a versatile writer and reporter who does thorough research with every assignment. 

Sincerely,

Rick Pezzullo

Editor at The Hudson Independent 

To Whom It May Concern:

In the beginning – it was just me and nearly 20 years of ideas and information 

about personal money management – all of it “in my head”. Then W.B. (Brad) 

King was introduced to me as the editor who would help me take my great idea

for a book and make it real.

In the middle – it was my editor Brad who regularly and always immediately 

provided solid answers to my questions. But more importantly, he made writing

this book (my first) a process by which I could not only function effectively but 

do it ahead of deadlines. That impressed me.

At the conclusion – as I look at It’s Your Money So Take It Personally listed on

Amazon.com – I reflect on the past 10 months of this book project and one

reassuring constant remains - my editor W.B. "Brad" King. 

I have dubbed Brad my Writing Sherpa. It’s appropriate. That’s what he does – 

serves as a comprehensive guide to an author’s desired destination. He is one of 

the most even tempered and consistently stable professionals with whom I’ve 

ever worked. As a long time television and radio journalist/anchor, I have 

collaborated with and interviewed many people from all industries and cultures. 

During the writing of my book, what I found most valuable about Brad’s 

demeanor was his ability to simultaneously motivate and orchestrate productivity. 

His trademark close to every email correspondence “Looking forward” is positive 

and reassuring. 

Though my book’s focus is helping people recalculate their relationship with 

money so that they and their families can make a sustainable recovery from this 

long recession, it also incorporates stories of my radio and television career (more 

than three decades) with aspects of my personal life (raised in a globe-trotting

Air Force family). It was Brad, with meticulous notes, recordings and detailed

electronic files, who kept me balanced and focused and able to co-mingle these 

details in a clear and deliberate way so that my “voice” was always clear. 

W.B. (Brad) King – the Writing Sherpa – has the ability to communicate both 

verbally and written in an exceptional, versatile, creative, imaginative and 

dedicated way.

If there is a “Book Number Two” in me – I wouldn’t want to do it without him.

Most sincerely,

Valerie Coleman Morris

Author of "It's Your Money So Take it Personally" 

To Whom It May Concern:

W.B. "Brad" King,

I wanted to let you know that it was a pleasure working with you on my book. 

I would highly recommend you to others who are considering a similar project 

and working with you. 

From the start, working with you was so easy. Your initial introduction and 

expectation regarding the process and timeline was excellent. As we moved 

through our interactions you were easy to get in contact with and very responsive. 

You continued to suggest creative ideas on the structure of the book such as 

interviewing colleagues, establishing subsections, adding pictures and providing 

ideas on the content and wording of chapters. 

I, along with all my colleagues you interviewed, were impressed with your ability

to get into the details of the content and ask questions that let us all feel that you

had experienced our journey that the book chronicled with us. Throughout the 

process your project management was exceptional and getting from a draft to a 

final printed book was a breeze. 

Thanks again,

Peter Kirn

Partner (retired), Accenture

To Whom It May Concern:

W.B. "Brad" King is a talented writer and project manager who effectively immerses 

himself in projects. He is capable of interviewing and capturing the story of 

high-profile subjects and building out the supporting detail to make for a great 

end product. 

Brad is a highly recommended professional in the field of journalism, biography 

writing, research and other projects that require a strong writer who understands

the publishing process. He is a pleasure to work with and an ethical professional.

Sincerely,

Paul Schnabel

President, Biography Experts

To Whom It May Concern: 

I have worked with Brad for over a decade now. There is a good reason why we at Samaha & Associates, Inc. continue to work with him. He has been a true professional who seems to capture the essence of our communications very quickly and broadcast them accurately in his writings. 

We are a Credit Union advocacy and when we need to "get the word out" to our Credit Union family, Brad comes through very well for us. I recommend Brad to anyone who wants to work with a highly professional and personable writer.  

Sincerely,

Sabeh Samaha

President and CEO, Samaha & Associates, Inc. 

To Whom It May Concern:

W.B. King is smart, energetic, and most of all reliable. Numerous times I have turned to him when one of the courses I oversee was lacking an instructor at the last minute, and every single time he stepped in and taught a stellar class. I recommend him enthusiastically and without reservation. 

Sincerely,

Adam Reid Sexton

Lecturer, Critic at Yale University (formerly with New York University)

Reach out: wb (at) wbking (dot) com and/or let's connect on LinkedIn.